Social media has influenced every aspect of our life and the world of real estate is not an exception. The real estate industry of Kolkata is exploring the benefits of social-media mostly for marketing and promotional purposes. Based on the real estate statistics for the year 2016, we have prepared a list of the top picks!
- 91% of real estate companies are using social media in one way or the other: Based on the global trend, around 91% realtors are using social-media and exploring its marketing tools.
- 9% of realtors are marketing their listings via social-media: The digital marketing experts wonder to see such a low percentage given this being one of the most affordable means of promoting the real estate properties developed by the builders. They suggest that the builders who maintain their social-media profiles should run some tests and share the property listings on their personal pages.
- 80% of home buyers search online: The new generation home buyers of Kolkata are following this global trend. They are searching online to book their flats in Kolkata.
- 83% of home buyers watch images of real estate properties, online: The social-media is encouraging the visual culture. The buyers are taking virtual tours of apartments via quality images of real estate properties posted on popular social-media platforms. Herein, the images posted on the business pages (created on FaceBook) are producing good results.
- 52% of prospective buyers use their iPhones to make online searches for properties: This trend points towards the fact that the home buyers are making searches online while on the run!
The Rise of Social-Media in the World of Real Estate
With every passing day, the world of digital media is growing and it has claimed an indisputable position for itself. Every single day, billions of new users are adding with the social-media platforms like Twitter, Facebook, LinkedIn, Instagram and Google+. All these channels could be effectively used for promotional and marketing activities and to tap the prospective customers. This is a huge opportunity for the world of real estate in Kolkata. The means are simple! For example, a Kolkata real estate company can post attractive 3-D images of its housing properties on social-media along with catchy lines. Instagram could be one of the most result oriented social-media account for this purpose. Prospective buyers make searches on this platform for gathering information on trendy home designs and architectural styles. This could be one of the most affordable means of highlighting real estate properties before a vast pool of buyers.
Social-Media is Helping in the Development of Inbound Marketing
Inbound marketing has replaced the old school of outbound marketing. Rather than waiting for the customers to contact you, why not you catch their attention via some amazing social-media contents? Let them initiate a conversation with the conviction that only you could materialise their dreams into reality. Share photos, videos and blog contents on social-media to ignite their curiosity which will lead them to ultimately share their requirements with you.
The purpose of social-media has expanded to the fields of customer acquaintance, making connections with them, staying relevant to their requirements and maintaining brand awareness ultimately leading to customer acquisition. You can also use social-media platforms for customer engagement.
Some new generation builders are exploring this platform for marketing purpose. In fact, marketers see this platform as an essential element of their marketing & branding strategy. Companies like ‘Realtech Nirman Pvt. Ltd.’ has already made a vivid social media presence of their brand.
Realtech Nirman social profiles:
- Twitter: https://twitter.com/Realtech_Nirman
- Google plus : https://plus.google.com/+Realtechnirman
- Pinterest : https://in.pinterest.com/realtechnirman/
Social media is changing the world of branding & intelligent marketers have already started with success sail in this glory-path!
