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How are Mobile Devices Helping in Residential Property Search?

A single technology that has brought the biggest change in our lives is the mobile technology. It has equipped us with the flexibility to complete a task at our convenience. In the world of real estate, mobile technology has made the property search process, easier. In addition, the technology has simplified the processes for booking mechanism, modules for the site visit, custom feeds and GPS enabled services.

The Advantages of Real Estate Property Mobile Apps:-


  • Detailed Location Information: The process of house search holds immense importance for the home buyers. Therefore, the mobile apps that offer the exact information of the geographical location of a site, proves very vital. Some even guide the buyers on how to reach the site. GPS enabled apps guide the users with exact maps so that they could easily reach the site where the ongoing housing projects are located. 

  • Close Proximity to the User: Mobile apps help to keep a strong communication between the buyer and the builder house. While on run, one can place the query form before the company. Over the online chat service, the company representative and the buyer can discuss the financial details. As all the communication takes place over the internet, this medium is also cost-effective. 

  • Offers Updated Information: The value of updated information regarding a real estate property is very high. The mobile apps help the home buyers to get all requisite information regarding the real estate property. For an example, one can take a look at the gallery of images to pick the best apartment design.

  • Enhanced Productivity: One of the primary aims of creating a real estate mobile app is to increase the productivity of company’s ad campaign. Some apps offer a realistic view of the property. Some are more user-friendly than others. Both the features actually offer a thrust to the ad campaign run by the company. Better the app features, more people will enquire about the apartment projects thereby raising the chances of business.


A leading real estate company in Kolkata, the 'Realtech Nirman Pvt. Ltd.' has also launched its mobile app. It will help you search for your dream apartment in Kolkata's Rajarhat and New Town area.

Mobile Device Usage in Residential Property Searching


Features of Realtech Mobile App:

  • Information about upcoming housing projects: You might be one of the many satisfied homeowners of our completed projects! Hence, some of your friends might want to book an apartment with Realtech Nirman. You can suggest them to look into the list of upcoming housing projects in our company app. 

  • Information on latest events and news: After installing the Realtech Nirman app, you can easily get hold of the news and events related to the housing projects built under our banner.

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Know Why Kolkata Real Estate Market is Thriving?

Kolkata real estate market is growing because of many positive factors. Let us analyse the factors in brief:

Growing Realty Market of Kolkata

Given the population pressure and lack of the vacant lands in the central parts of Kolkata, prestigious housing projects are coming up in the city suburbs. Multinational organisations are investing in upcoming residential projects. In all, Kolkata real estate industry is growing but the region that is attracting the biggest growth is the eastern part.

Expanding Eastern Regions of Kolkata

The eastern part of the city is rapidly growing thanks to the state government’s decision to develop a green city in the area. Newtown and Rajarhat are growing as a smart and a green city, simultaneously. Given the thrust, buyers are investing in apartments in Rajarhat. The experts of real estate property in Kolkata are in the opinion that in near future (within 3 to 5 years), investors can expect a 5 to 15% rise in the capital valuation of a residential property.

Positive Response from the Government

West Bengal government has created the model of cross-subsidy to encourage more builders to invest into the residential projects in Kolkata. Such an initiative has been undertaken by the government to encourage the development of affordable housing projects.


Advent of Luxury Housing Projects in Kolkata

Given the positive thrust, even the number of luxury housing projects are growing. In fact, now, the top real estate builders in Kolkata are developing such housing projects that have all the features of being luxury apartments without being harsh on pockets. Take for example, the ‘Realtech Nirman’ built ‘Curiocity’ housing project in Rajarhat where the buyers can purchase luxury apartments at affordable prices.

The Game Changer PPP Model

The West Bengal government is following the PPP or Public-Private Partnership model to develop new real estate properties not only in Kolkata but also in rest of the smaller cities of West Bengal.  

Green Certification for the Residential Projects
  
The government is awarding green certifications to the residential buildings that are using eco-friendly building materials and renewable energy resources like solar energy to fulfil the common electricity requirements of the building. The top real estate builders in Kolkata are playing important roles in order to help the government achieve this objective.

‘Realtech Nirman Pvt. Ltd.’ has ensured that landscaped gardens should remain an integral part of each of its housing project. Some housing enclaves also include swimming pools that help keep a cleaner environment. 
   
At present, more projects are upcoming and the graph of sale is rising continuously. If somebody wants to invest into the Kolkata real estate then this is the right time. Do a smart selection of the property, wait for the prices to rise and sell them at the opportune moment. 

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Great News For The Buyers Of Affordable Housing In 2017

Of late, the government is undertaking corrective initiatives to promote the agenda of ‘ Housing for All by 2022’. Over the last few years, the price ranges of flats in Kolkata, New Delhi, the NCR region, Pune, Mumbai, Bengaluru and Chennai were out of the reach of the medium-income buyers. After the declaration of the Union Budget 2017-2018, there is a renewed effort to take up the cause of affordable housing for all. However, the stage for this was set long before the proclamation of Union Budget. Some eminent real estate builders were already developing affordable housing projects in the metropolitan and tier-II cities.

More and more affordable housing projects:-  The current economic phase that India is going through restricts the buyers to be experimental with their budget. The real estate industry experts opine that developers should focus on affordable housing projects rather than be experimental with luxury apartments. The top real estate builders in Kolkata, Delhi and NCR regions have ventured into the affordable housing industry.

The good news is that the buyers are getting more choices to select their desired apartments. To make the housing projects more attractive, the developers are incorporating modern amenities with them. Gone are the days when the only concern would be the quality of the housing projects. Keeping pace with the green norms, the housing projects include landscaped garden areas and water bodies.




Many housing projects are partially self-reliant like those that include the gyms, club houses, swimming pools, spaces for nature walk and children’s playing arena. Such projects were built in the past too. The new thing is that these housing projects are developed keeping in mind the budget limits of the middle-income buyers.
   
Easy funding:- The new year has brought back the smile on the faces of the home loan borrowers. Big banking institutes like the SBI has cut-off its home loan rate, sharply. Recently, SBI has reduced its MCLR or the Marginal Costs of Funds Based Lending Rates. The economic experts give credit to demonetisation for which the deposits got more money. This had compelled the bankers to slash down the lending and deposit rates.
      
Flexible FDI norms:- The closing down of the FIPB and e-processing of the FDI applications are the precursor to future reforms of the policy. In future, greater FDI funds into the sector of the real estate would promote more affordable housing projects.

The prospective buyers of real estate in India who belong to the middle-income group have now held the position of power to put their demands in the forefront. The real estate developers are leaving no chance to woo them. The condition is  favourable for the buyers and more opportunities are there to be explored.

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The World of Real Estate is Getting Cooler in Kolkata

The world of real estate was never this cooler and the Indian buyers are leaving no chance to explore it. The emergence of real estate online portals has made the process of house hunting much easier. Search for flats in Kolkata at these online property portals and select your desired one with just a ‘click’. It is that easy! Going by the trend, a real estate company in Kolkata namely the ‘Realtech Nirman Pvt. Ltd.’ has launched its own mobile app. Such trends are emerging keeping in mind the user requirements. A busy life calls for shortcut methods.

Here are a few of the changing trends that are making the real estate industry cooler in Kolkata:

1. Personalised services:- The young breed of home buyers are very much tech savvy. The computer programming experts are developing mobile apps that cater to the personal requirements of the buyers. 

The banking institutes are modifying its working style. The institutes understand that if they work at their own pace, they would not survive the jet-speed digital world. Be it the KYC completion formalities or services related with accounts, digitisation is helping people to complete their loan formalities easily. The banks are making efforts to survive in this digital revolution by placing technology at the forefront.

2. The technically evolving real estate customers:- The customers are getting more tech-savvy. They do not have the time to physically go and search for their desired real estate properties. They mostly prefer an online platform that is easy to use and is flexible.


Many online real estate platforms present the information related to home loans. Such information act as added bonanza for the prospective buyers. More and more platforms are reducing the time for the closure of the transaction. This is making them faster.       







3. Smart tools:- The smart tools are enabled by some of the online real estate platforms. Such tools enable the search, shortlisting and completion of the booking process. When you visit the offices of some top real estate builders in Kolkata, you get the opportunity to look into the state-of-the-art virtual devices. These hi-tech devices let you take a closer look of the apartments. You will feel as if you were visiting the sites physically.

4. Implementation of AR technology:- Get the power of directing a camera in a certain direction to receive the actual sense of the property. This feature is enabled through the AR (Augmented Reality) technology. Some prominent online property portals have added this feature with their site/ mobile app. 

The prospective buyers of real estate properties in Kolkata have never before got the help of such a huge variety of technically advanced tools. They are exploiting the tools to complete the best deals. After all, the matter of buying a residential real estate property is one of the most serious decisions and the smart tools are simplifying the process.

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Benefits of Feng Shui and Vaastu to Build Your Home in Kolkata

Well, not all ancient wisdom could be passed off as matters of superstition and when it is the question of purchasing a new apartment, you cannot neglect even the minutest requirement. Integration of vaastu and feng shui elements in the rooms is not based upon some superstition. Actually, it helps to reorient the flow of energy in the way, which is beneficial to you. More and more prospective home buyers are consulting with vaastu and feng shui experts to redirect the energy flow to help bringing in more prosperity in life. The top real estate builders in Kolkata speak about this growing trend among the buyers of apartments and flats.

One of the biggest decisions of our life is to buy a residential real estate property in Kolkata. During the process of buying a home, it is very important to have the knowledge of what to include and what to not! Below-mentioned is the list of benefits of including the ancient wisdom of vaastu and feng shui in our life:

  • It helps to attract good fortune
  • It enhances positive energy
  • Ensures emotional, physical and mental well-being
  • Promotes careers and business
  • Enhances the level of productivity of the occupants
  • It properly utilises the energy of the natural elements for promoting prosperity, peace and harmony
  • Feng shui and vaastu help to restore the energy balance between the cosmos and the home




Whether you buy apartments in Kolkata or flats, feng shui and vaastu can help to bring in the desired results. One can modify the energy and feel of the place and rectify the existing defects.

One must introduce the correct feng shui and vaastu elements at the time of construction. Otherwise it would be difficult to reintroduce the elements because the process of renovation is a bothersome activity.  
The feng shui and vaastu elements support the balance between the natural elements and the home and herein one most prominent thing is to keep the proper balance of greenery and water element in the surroundings. This important parameter is specifically taken care of while building apartments in Newtown and Rajarhat.

Based on the government specified guidelines for the smart cities, real estate developers are constructing housing projects in the smart city of New Town and Rajarhat that include landscaped gardens and water bodies. Some branded architect firms are following the vaastu and feng shui norms to decide upon the right direction of installing the gardens as well as the water bodies. It helps to enhance the power of life or ‘chi’ in the area.

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Know About Home Safety Before Buying an Apartment In Kolkata

Safety holds importance in everyone’s life. In fact, every aspect of our daily life is closely integrated with the matters of safety. Thus, it is an obvious fact that when you have decided to buy new apartments in Kolkata, you need to be extra careful about the related matters of home safety.

We can divide the matters of home safety in two major groups. One is related to the external factors and the other is related to the home interiors. The proximity of the housing project to the police station and hospitals contribute to the external factors of home safety. In addition, considerations for home security against burglary and theft should play in the forefront when you are on the verge of deciding upon whether or not you should invest in 2 & 3 BHK flats for sale in Kolkata.

External Factors of Home Security :-

Going by the statistics released by the Kolkata Municipal Corporation, over the past 5 years, many reputed architect brands have developed some outstanding housing projects. One of the most significant sites where some luxurious apartment projects offering international facilities have been built is the Rajarhat- New Town area. The region has been chosen by the government of India to be included in the list of the smart cities.

One of the most important features of a smart city includes the maintenance of top notch security cover. That is why, the Rajarhat- New Town area falls under tight security cover from the patrolling police cars. Owning a home in this area means you could spend more secured hours than rest of the other places in Kolkata.

Home builders take care of the security aspects of the apartments being developed in Kolkata. They include high-resolution CCTV cameras, intercom connection to every home and alarm system. The security coverage of the Rajarhat, Newtown City region is good as well.


Internal Factors of Home Security:-

Bathroom and kitchen areas frequently come with the association of water. That is why, you should go for apartments where the builders would help you to install secured bathroom and kitchen flooring. If there are children and elderly members in your family, this point of security concern is extremely important.

Keep an eye for adding the best electrical installations so that any fire related accidents resulting out of short circuit could be avoided. Go for the top real estate builders in Kolkata and get the apartments, which take care of all the security matters with hundred percent perfection.  

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Benefits of Getting a Home in the ‘Smart Green City’

Availing a home amidst the green surroundings is an all-time favourite idea. If you get a home amidst the cleanest eco-friendly township, it is more than expectation. Something similar is happening with the investors who are investing in the real estate property in Rajarhat area. There are many benefits of buying a property in the New Town-Rajarhat township which is expected to become the first ‘smart green city’ of India. Some significant ones have been discussed below:

1. Encouraged by the CM Miss Mamata Banerjee, Hidco is planning to develop the area as the Green City. A massive plantation programme is undergoing with an estimated 40,000 saplings to be planted in varied parts of the township. This project will be run in tandem with the national programme ‘Namami Ganga’. The project will begin most presumably on July 15, 2017.

2. We all know what the menacing impacts of pollution are! It is one of the biggest gifts if we can develop our home amidst the cleanest environments possible, other than the forests of course. The vehicle-tracking system is expected to manage the waste material disposal and management in proper terms. Under this scheme, the municipality vehicles that are used to collect and dispose off the waste materials are going to be tracked. One can internally monitor its movement on the official website of the municipal authority.

    


3. Soon the movement of the municipal sweepers will come under the tracking system as well. This tracking system is Wi-Fi enabled and authorities in the Hidco Bhavan are already using this method to keep a tab on the quality of services offered by the employees.

4. When the real estate developers in Kolkata put down the plans of the housing projects before the New Town Kolkata Development Authority (NKDA), they do a thorough online scrutiny of the plan. The observations are the results of special software verification thereby reducing the chances of flaw. After the verification, the applicant is notified through an official email or a text message. The sanctioned plan of the building is sent via an email with the digital signature. These steps not only save time but also save a precious natural resource like paper from being wasted thereby, ultimately saving the trees.

5. NKDA is planning to install LED street lamps and solar panels on rooftops. The installation of canal-top solar energy batteries is under preparation.

Owning a home in the New Town-Rajarhat area is going to pay off in the long run. There is no worthier reward than to be able to give a healthy environment to your family. A better future is expected for the residents of the ‘smart green city’.  

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