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Why Under-Construction Properties Are a Smart Investment Choice

The real estate market has evolved significantly over the past decade, offering homebuyers and investors a wide range of options. Among these, under-construction properties have emerged as one of the most attractive investment choices. Whether you are purchasing your first home or looking to build long-term wealth, investing in a project during its development stage can offer several advantages and can be a smart investment for the future. 

With rapidly developing locations such as Newtown and Rajarhat becoming major residential hubs, buyers are increasingly exploring opportunities in under-construction developments. Reputed developers like Realtech Nirman are creating thoughtfully designed residential projects that combine modern amenities, strategic locations, and future growth potential.

Why Under-Construction Properties Are a Smart Investment Choice


Understanding Under-Construction Properties

Under-construction properties are those residential or commercial buildings that have not yet received occupancy permits. Investors can purchase them at various stages before project completion.

These properties are particularly popular among investors and end-users because they offer flexibility, affordability, and the potential for significant appreciation before possession, making them a smart investment for long-term buyers. 

What are the Financial Benefits of Investing in an Under-Construction Property?

Under-construction properties are often more financially attractive for buyers than ready-to-occupy homes.

Lower initial investment

Properties under development are usually priced lower than completed units in the same locality. Developers often launch projects at introductory prices to attract early buyers. As construction progresses and demand increases, property values tend to rise.

This allows investors to enter the market at a lower cost while potentially benefiting from future price appreciation.

Flexible Financing Options

Many developers offer flexible payment plans that allow buyers to pay in stages as construction progresses, rather than making the entire payment at the time of purchase.

This helps reduce the financial burden on buyers. If you are a working professional or a young family looking to buy 2/3 BHK flats in Kolkata, phased payment plans make it easier to purchase the home of your dreams.

Higher Appreciation Potential

Locations experiencing rapid infrastructure growth often witness strong property appreciation. Areas such as Rajarhat and Newtown continue to benefit from improved connectivity, commercial expansion, educational institutions, healthcare facilities, and lifestyle amenities.

As a result, buyers who invest during the construction stage can potentially enjoy substantial capital gains by the time the project is completed. This makes it a smart investment for both homebuyers and investors.

Better Choice of Units 

Early buyers have access to a wider selection of units, including their preferred floor level, view, layout and unit size. This added choice allows buyers to purchase an apartment that suits their preferences and investment goals.

Modern Features and Amenities 

Newly constructed residential developments are designed to meet modern lifestyle expectations. These developments typically feature contemporary designs, energy-efficient (LEED-certified) features, landscaped open spaces, fitness centres, children's play areas, and advanced security systems.

Many developments in Newtown now offer lifestyle amenities that enhance both the homeowner's living experience and the property's long-term value.

Are Under-Construction Properties Suitable for First-Time Homebuyers?

Yes, under-construction properties can be an excellent option for first-time homebuyers, especially when developed by a reputed builder.

More Affordable Entry Point

Many first-time buyers have limited budgets, and under-construction properties typically cost less than ready-to-move-in homes. This allows buyers to choose a larger home or a property in a more desirable location while staying within their budget.

Time for Financial Planning 

Because payments are made in stages, homebuyers have additional time to arrange finances, manage home loans, and prepare for possession. This phased approach can reduce financial pressure during the buying process.

Access to Newer Developments 

Most new residential developments feature contemporary architectural designs and state-of-the-art amenities. As a result, first-time buyers benefit from living in a community created for a modern lifestyle.

Opportunity to Build Long-Term Wealth 

By purchasing a home during the early stages of construction, homebuyers may benefit from property value appreciation as the project progresses. This appreciation can help build long-term wealth, whether the buyer intends to live in the property or hold it as a smart investment.

Choosing the Right Developer Matters

Investing in under-construction properties offers numerous advantages, but buyers should conduct thorough due diligence and choose a reputable developer with a proven track record. This helps ensure that the property is delivered on time, built to high quality standards, and complies with all relevant regulations.

Before purchasing an under-construction property, buyers should verify project approvals, RERA registration, construction progress, payment terms, and other relevant legal documentation.

Whether you are searching for luxury apartments in Newtown or spacious 2/3 BHK flats in Kolkata, under-construction projects from trusted developers like Realtech Nirman can offer the perfect balance of affordability, lifestyle, and long-term value.


FAQs


1. Why do many people choose homes that are still being developed?

They often come at attractive launch prices, provide flexible payment schedules, and offer scope for value growth before handover.

2. How can I assess a builder's reliability before booking?

Review completed developments, RERA compliance, customer feedback, delivery history, legal approvals, and overall market reputation.

3. Are phased payment plans available for residential projects?

Yes. Most builders link instalments to construction milestones, helping purchasers manage finances without a heavy upfront burden.

4. What makes Newtown and Rajarhat attractive residential destinations?

Strong infrastructure, business hubs, educational institutions, healthcare facilities, and excellent connectivity continue to drive housing demand.

5. Is this option suitable for someone purchasing a home for the first time?

Yes. Lower booking costs, modern amenities, better unit selection, and structured financing make it an accessible choice.

6. Which documents should be verified before making a booking?

Check RERA registration, sanctioned plans, land ownership records, legal clearances, possession timelines, and agreement details carefully.


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How Secured are Our Apartments in Kolkata for Senior Citizens?

Every day, when we leave our homes, our friends and family members stay behind. Hence, their security is of utmost importance. If you have a senior citizen in your home, their safety becomes your priority. Nowadays, many professionals stay in other cities and countries. The senior members stay alone in homes. The number of such senior members is quite high in Kolkata. As the housing enclaves are comparatively secured than individual homes, people prefer to keep the senior family members in the apartments. 

Security Aspect of Apartments:-

Have we ever thought whether our apartments are secured or not? High compound walls and security guards on alert at the entrance of our apartment complexes have made us believe that our loved ones are safe in our apartments. Even then, the crime reports have not stopped from coming. Every now and then we hear that burglars or the household helpers have committed a crime which involved a senior citizen, either causing his/her death or inflicting a grievous injury. Can a new generation real estate company in Kolkata dare to be different from the rest? If so, how?



The High-End Security Systems Installed in Apartment Complexes:-

1. The first and foremost requirement is not to allow a visitor to enter your housing complex without a verification. When the visitor explains the purpose of visit, the security guards should verify it with the owner of the apartment or any of the housing committee members.

2. A register should be maintained where the entry and exit records should be kept without a failing.

3. It is highly important to install CCTV cameras around the compound walls. In addition, such cameras should be placed outside the entrance of a particular block and on the lobbies of the individual floors.

4. There must be intercom connections with every individual apartment. Top real estate builders in Kolkata also install devices with the feature of video calling so that the owner will be able to see the faces of the visitors and only allow those whom they know.

5. At night, searchlights should be kept on so that the neighbouring areas around the compound walls are well lit.

The security of senior citizens is the combined responsibility of the residents of the housing complex and the government itself. In addition, the seniors should take care of their security concerns.

Keeping Our Senior Citizens Safe:-

1. The neighbours must check that the senior citizens are hale and hearty. Any emergency call should be attended at the earliest.

2. As per the guidelines mentioned by the police department, the senior citizens should record the addresses of the household helpers and submit the same to the local police station. In addition, their photos should also be submitted.

3. In the event of any minor/major signs of threat from people, the seniors should share them with their immediate family members.

4. It is important to be assured of people’s intention. Better to stay alert, always.

Some simple sets of rules ensure the security of our senior citizens. Let us strive towards keeping our city safe. Stay alert, stay safe. 

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Why the Demand for Luxury Flats in Kolkata is Rising?

Kolkata is an Indian metropolitan city which holds an immense significance in the entire east zone. Every year, people from Bihar, Jharkhand, Orissa and north-eastern states migrate here in the search for better career opportunities. The city is loved by its Rajasthani communities that have settled here for hundreds of years.

The World of Real Estate in Kolkata:-

Probably the best part is that the city offers multiple resources of basic amenities at affordable prices. Real estate properties being one of the basic necessities, we can say that Kolkata would be called a true friend of its residents if the price range is kept within the reach of buyers. Fortunately, the real estate developers in Kolkata are building quality flats keeping in mind the purchasing capacities of buyers. Even the prices of luxury properties are lower than rest of other cities in India.



The Current Scenario of Luxury Real Estate in Kolkata

  • A vast potential: When the issue of oversupply emerges before the real estate developers, Kolkata stands out among the metropolitan cities like Mumbai, Delhi-NCR and Bengaluru. Amidst an overall slowdown, a 20% rise has been witnessed in the sale of high-end residential properties. The simultaneous 10% rise in supply has sufficed the rising demand.

  • Availability of upscale localities: Unlike Mumbai or Delhi-NCR, Kolkata is still having upscale locations left like Chowringhee, Ballygunj and Salt Lake City where land areas are available for building apartments. Apart from them, the rapidly developing residential enclaves in the smart cities of Rajarhat-New Town, are enabling the buyers to purchase their flats in the best locations.

  • Affordable prices: Over the last 2 years, the prices of luxury apartments in Kolkata remained consistent. This phenomenon is driving in the sales. The buyers have faith that there are negligible chances of a sudden price rise. Hence, they can close the current deals as well as make preparations for future investments.

  • Bright future prospects: Compared to Mumbai, Delhi and Bengaluru, the buyers in Kolkata are comparatively conservative. However, the mindset is gradually changing and people are moving out from heritage properties to stay in the luxury pads. In addition, the experts of the real estate property in Kolkata are predicting that the prices would increase by 3% which is a good news for the investors.

  • Recovering from demonetisation: The world of properties in Kolkata is gradually recovering from the demonetisation slump. As much as a 100% rise has been noticed in the number of queries placed for luxury apartments. The market witnessed a rise in the sales graph. As the existing inventory of luxury properties would exhaust, the market experts are expecting that those housing projects which suffered from a slump would also bank in the growth trend and find suitable buyers.

Knight Frank, the international consultancy has published the report that in the last couple of years, there has been a spike in the sale of properties. Around 70% properties have been sold in the Rajarhat-New Town and Garia-Narendrapur belts. Hence, for both the buyers and sellers, lots of opportunities are there to explore.

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Whether to Buy a New or a Second Hand Apartment in India?

Indian economy is witnessing a brighter phase especially in the matters of real estate where there is some good news for the buyers. Given the reduced home loan interest rates, the modified RERA act and increasing purchase capacity of the buyers, the realty market is reviving from the setback of the demonetisation period. However, all these amazing factors cannot be of great help if the buyer is unable to take the right decision. For example, if you cannot decide upon whether to buy a new or a second-hand apartment in India, some lucrative opportunities might be lost in the process.

Real estate experts opine that buyers do not often perform a proper research on the market and hence are susceptible to take a wrong decision. Along with this casual approach, they fall prey to the pressure tactics put by the real estate brokers and even buy second-hand properties when brand new 2 and 3 BHK flats for sale are available at great prices and located in prime areas of the metro cities like Kolkata or Mumbai.

Evaluating the Value Chain:-

Gradually, a new trend is coming in the forefront that of investing in the real estate to sell properties for higher prices. Over the last decade, the prices of real estate properties have never ever gone down. Hence, investors are putting their properties on the selling list. The industry experts observe that even when the second-hand flats are in fine conditions, they do not fall under the same value chain.

We cannot deny that every second-hand accommodation bears the influence of its previous owner. They leave a certainly indelible imprint on their personality that could never match with the buyers’. Except for the minor modifications, serious structural changes are hard to attain.



The Price Factor:-

The readers may wonder to know that they might have to shell out a bigger amount to buy a second-hand property than the base price of the ready-to-move-in abodes. The buyers have to pay the amount in tandem with each stage of completion. However, the purchase price of the second-hand properties is higher as the original acquisition cost was also higher. Here, you might be paying for the obsolete building technique methods which were often costlier than the current methods. If one is purchasing a property with the objective of selling it in future, he/she should buy a new apartment because the shelf life of a brand new property is more than that of its second-hand peer. The longevity of the new fixtures and fittings are more than the old ones.

Advanced Technology:-

Reputed real estate developers in Kolkata or for that matter any of the metro cities in India are continuously improvising their techniques. They are developing housing projects which are environmentally compliant, more energy efficient, space optimised and user-friendly. They know that if they do not upgrade their techniques, gather the latest knowledge from the world of architecture or use advanced tools, they cannot stand a chance to successfully thwart the competition offered by other builders.

Industry experts are in favour of investing in new residential properties. The sets of evidence also support this point of view. You should consider all the factors before settling for the final decision.

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Want to make your Real Estate Investment a Success? Follow Tips

Few people know about the immense potential of real estate world in India. Just because of some pre-conceived ideas, rumours, and views of equally ignorant people who had suffered a loss in the property market, we come to the conclusion that real estate investments are not our cup of tea. This is an incorrect idea. Do you think that other financial sectors are free from risk? In fact, the equity market investments come with the statutory warning ‘Investments are subject to market risk.’ Thus, risks are there in every sector. If you know how to sail the rough seas, you know how to unearth the treasures.

Tips to help you make successful investments in real estate:-

The primary tip for making successful investments in real estate is to prepare an error-free plan and go to updating it with further improvisations. It means, there is no way you can ignore the continuous study of the market.

Tip 1: First and foremost, location matters. More so, when your primary concern is to make a profit out of your investments. The best way to ensure it is to select a site in a metropolitan city like New Delhi, Kolkata, Mumbai and Chennai. Even the Tier-1 cities like Bangaluru, Hyderabad and Pune are also climbing the popularity ladder and real estate builders are constructing prestigious projects here.



Tip 2: Ascertain your needs. Whether you are going to buy properties to be rented out or sell it after few years when the prices would go up further, is a deciding factor. Those who buy apartments for sale available in the new residential projects in Kolkata, New Delhi or Mumbai must consider the factors like whether the abodes have been built with perfection, the sites are located in the heart of the cities, several amenities are included or not etc. Such apartments should be ideally purchased for the investment purpose. However, if you are considering to buy an apartment to rent it later, better you purchase a moderate property. Then, of course, it also depends if you are planning to live there in future.

A good deal of rent amount could be earned if you buy a property in a place which is located near the business hubs. You can let your apartment for rent to the young professionals and earn a handsome amount of money. Hence, if you know the purpose of investment, you can take the perfect decision.

Tip 3: There is no alternative to a good deal of research work. Before investing in real estate, make sure that the property value in the locality is spiralling over a span of last 5 years. Another thing is to make sure whether a landed property or an apartment is the better option. Given the modern trend in the Indian real estate, people prefer to buy or rent apartments in housing societies thereby ensuring the availability of amenities. Thus, it is better you invest in them.

Tip 4: The first time investors should start on a small scale. That is, they should focus more on affordable properties. As per the Indian government’s efforts to promote affordable housing, the top real estate builders in Kolkata and rest of the other metro and Tier-I cities are keeping the base prices of 2 BHK and 3 BHK flats within the reach of most of the buyers. So, this is the best time to reap the benefits.

After going through the tips, you have a general idea where, to begin with your real estate investments. Add more points from your research works and make the best decision. We bet your earlier ideas about real estate would definitely change.


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Whether to Rent or Buy a Flat in Kolkata? Know before you Decide

The world of real estate has an immense potential to offer you the best benefits. However, you must know the rules of the game.

Whether to buy an apartment or rent it in Kolkata?

If you are at present looking for a real estate property to be sold in Kolkata, we are sure that this question might have crossed your mind. A first-time buyer is more likely to be intrigued by this. Overall, this is a universal query.

Do you get a satisfactory answer?

Most probably ‘no’. You will find many who would affirm their conviction that a property for rent is a fine proposition while others would favour the purchase of a property. Let us not make things more confusing and analyse the options based on relevant logics.

The benefits of renting:-


  • We would suggest that renting is the best option for the professionals or those running a business who must change locations frequently. Those leading a nomadic life should stick with this option.

  • A rented residential property demands a lesser degree of responsibility. Suppose there is a maintenance issue with the property. A tenant is not responsible to fix them as the entire maintenance duty stays with the landlord.

  • Apart from paying the rent or the damages caused to the property due to mishandling, the tenant is free from paying extra money.

  • As and when required, the tenant might move to another rented property if he/she is not satisfied with the existing property (or if there is some other issue).

The drawbacks of renting:-


  • Individual experience differs and the drawbacks of renting are heavily dependent on the comfort level that you are with your landlord. This dependence takes you to a vulnerable state. Your good and bad are dependent on the whims of your landlords. The situation may take a bad turn if there are the limited number of options in the form of rented properties in a particular region. You might not shift to a new place so easily even if you are suffering badly in the hands of your landlord.

  • Fluctuating rent amount is a major problem to affix the monthly budget.

  • Tenants and flat owners usually do not gel in together as there is always a sub-conscious psychology playing behind the mind that the tenants are not the permanent residents of the housing apartment.  

The benefits of owning an apartment in Kolkata:-

  • If you are not having a transferable job, owning your own flat is the best option in Kolkata.

  • It is true that as a tenant, one is paying a minimum amount. You must have focused on the fact that as an owner, you are paying the home loan instalments as well as the maintenance expenses of your flats in Kolkata. But, you are actually owning the property. You are not paying for a real estate investment appropriated by some third person (in this case, the landlord).

  • With growing age, an individual should become more responsible towards his/her duties. Owning an apartment makes you more responsible towards the maintenance issues of your property.

  • You feel more attached to the neighbours as you are going to stay long (probably throughout your life) here. You create a deep bonding with them.

  • You may buy apartments as end users or as investors and enlist it as a rented property. If you are getting a good rent amount, you may pay the home loan instalment and even save something.

  • Apartments are considered to be more secure than landed properties. These are also known as gated communities. Apart from the builders who install security systems around the walled housing enclaves, the owners can doubly ensure their security by installing their personal security devices.  

The new generation favours buying a property. Compared to the last decade, the number of young home buyers is more now. We can say that the trend is shifting towards buying a 2 BHK or a 3 BHK flat for sale in Kolkata. Still then, we suggest, you take the decision after making a detailed research on the subject. 

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Top 5 Griha Pravesh Tips for your Newly bought Flats in Kolkata

When it comes to a new house in India, the owners are very particular about the ‘Griha Pravesh’ ceremony. It is believed that this ceremony helps reduce the impact of evil spirits and raise the level of surrounding energy. Thus, this ceremony is performed on an auspicious day. The date is calculated by the Hindu priests or astrologers on the basis of ‘Panchanga’. The festive season is the best time for buyers to invest in real estate properties and also to perform the ‘Griha Pravesh’ ceremony. Given the present season of festivals, buyers are investing in properties at prime locations in the metro cities like Kolkata and making arrangements for the ‘Griha Pravesh’ ceremony.

Let us note down a few tips on performing the ‘Griha Pravesh’ ceremony and making it a grand success.

1. Select the perfect date: An auspicious date is absolutely mandatory for performing the ‘Griha Pravesh’ ceremony. One cannot just do it on any day. It is believed that Vasant Panchami, Gudi Padwa, Akshay Tritiya and Dussehra are some of the most auspicious days for the performance of this ceremony. Astrologers and Vastu Shastra experts opine that the homeowners should avoid fixing a date on these particular days like Holi, Shraddha Paksha, Uttarayana or Adhikmas. In the coming month of November also, there are some couple of days ideal for performing this ceremony.

Top 5 Griha Pravesh Tips for your Newly bought Flats in Kolkata

2. Do not go for ‘Griha Pravesh’ for an apartment under-construction: One must not perform a ‘Griha Pravesh’ in an under-construction apartment. According to ‘Vastu Shastra’ experts, the walls must be fully painted with the ready ceiling and well-fitted doors, windows and other home fixtures. That is to say, only when your apartments are completely done up, you should perform this ceremony. Please keep in mind some believe that homeowners need to spend 3 consecutive nights in the new flats after the performance of the religious ceremony. Without it being completely done up, it is impossible to move in and spend your time there even if it is for a temporary period.
   
3. The worship of ‘Vastu Purush’: Primarily the ‘Vastu Purush’ is worshipped during ‘Griha Pravesh’. The importance of entrance to the apartment is very important and hence it should be decorated with auspicious symbols like the ‘Swatika’ and ‘Laxmi Feet’. These symbols should be drawn to the threshold. One should hang garlands made of mango leaves and marigold flowers and hang it at over the front door. The temple or the room of worship should be built at the north-east corner of the apartment and one should place the deities on the day of ‘Griha Pravesh’ itself.

4. Make it elaborate or simple-choose the option correctly: Whether or not to make the celebration a grand event depends on the wishes of the homeowners. Nothing is mandatory at this point. However, one must offer food to the deities, priest and the invitees.


5. Perform a "havan": For the purification of the surrounding environment and to reduce the influence of evil spirits, ‘havan’ must be performed. Generally one conducts ‘Ganesha Puja’, ‘Navagraha Shanti’ and ‘Vastu Puja’ during the ‘Griha Pravesh’ ceremony. 
 

This whole festive season had been an ideal time for buying a real estate property in Kolkata. Hopefully, the tips will help you bring the best of your luck.

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Top Technological Trends in the Real Estate Industry of Kolkata

One of the most significant factors behind the rapid development of the real estate properties is how fast you adopt the latest technical trends and utilise them for the enrichment of the industry. As Indian metropolitan cities like Kolkata is experiencing an explosive growth, it is becoming necessary to adopt the latest techniques quickly as is possible. Here, we shall discuss the top technological trends ruling the market at present and briefly analyse its impact on the industry.

The Top Tech Trends in the Kolkata Real Estate Industry

We can say that with the incorporation of latest technical trends, the new age of the residential construction industry has begun.

1. Faster execution Techniques: There is no doubt that the importance of on-time delivery of apartments is high on the priority list of both the builders and the buyers. That is why faster execution techniques are being implemented by the real estate builders in Kolkata.


2. Building Information Modeling or BIM: 
Over the years, Building Information Modeling has become a necessity. BIM is nothing but one or a set of multiple virtual models of the building which are near-to-perfect images of the original version of the building. These images are constructed digitally. Throughout various stages, these images support the design phases and compared to manual processes, BIM images offer a better analysis and allow a greater control.

3. Virtual Reality: How about offering a real-life experience of individual rooms of the apartments? Virtual Reality has made it possible and now it is possible to showcase the concept of a building long before the actual work of construction will begin. The buyers will get a better insight of the space issues and enhancement of functionalities once they will take a look at the 3D VR images. Some popular gadgets offering a VR tour of the building are Google Cardboard and Samsung Gear VR. One can start the journey with the help of only a Smartphone.

4. The Big Data Revolution: This Big Data technique is going to play a very important role in the planning and design phases of the construction industry. The builders and architects of apartments in Kolkata could take its help for saving money and time. With its help, the building designs could be tested long before the process of actual construction had started.

5. Energy Modeling: Now this method was prevalent in the industry for several years, however, all because of its high cost and a huge time consumption, it was not very popular. Thanks to the advent of software tools like Autodesk Formit and Sefaira, energy analysis is now an easy job performed on the conceptual designs.

Technology is here to help us perform better in the world of real estate industry. It solely depends on us how rapidly we adopt them and utilise them for our benefit. Kolkata real estate industry would surely get lots of benefits from these tech trends. We are keeping our fingers crossed.

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Important Terms in the World of Real Estate in Kolkata

Given the rising trend among young couples buying real estate properties in Kolkata, as most of them are first-time home buyers, there is a need to enhance knowledge on related matters. Some legal terms create confusion thus, making it essential to know their definition.

Possession Letter:-

The significance of possession letter is very high as it is required when you would apply for home loan in particularly when you are buying a resold apartment. Builders of flats issue this possession letter in favour of the owner. However, please keep it in mind that the legal rights of ownership and utilisation of amenities are only granted after the possession of Occupancy Certificate.

Conditional Possession:-

Now you would never have the need to accept a conditional possession letter if you have booked an apartment with a reputed real estate company in Kolkata. You would directly hold the Possession Letter and Occupational Certificate from them. However, one should have the knowledge so that if needs are, he/she could approach the builder and demand the letter of Conditional Possession.

Conditional Possession letter safeguards the rights of owners. Suppose if you are not satisfied with the construction, you could accept a Conditional Possession letter and write on the builder’s copy that you are not satisfied with certain matters and that the builder should solve the issues as soon as possible. This letter could serve as a weapon on whose basis you could approach the court (if the issues are not solved within an agreed time frame).


Occupancy Certificate:-

Another name for Occupancy Certificate is the Completion Certificate. It is the proof that certain housing projects in Kolkata have been developed following the approved plan. Eminent builders of Kolkata offer them at the time of moving into the apartments. As a buyer, you should be completely aware of this feature.

After the completion of the building on the lines of the approved plan, builders apply for the occupancy certificate from the local authorities of town planning. During this phase, the development of residential projects should have been completed. One must show the Occupancy Certificate during the application of utility connections.

Along with having ideas clear on legal certificates, one should know the definitions of some common terms as they might turn quite confusing.  

Carpet Area:-

The total area of an apartment excluding the area of inner walls comprises the carpet area of an apartment. It also includes the areas of balcony and terrace which is normally considered to be half of the actual area.

Built-Up Area:-

Built-up area is made up of the carpet area and balcony area still the inside walls along with taking into consideration the outer wall thickness.

Super Built-Up Area:-

Super built-up area includes everything into consideration like the built-up area along with stairs, lobby, corridors etc.

An eminent real estate company having long years of experience like ‘Realtech Nirman Pvt. Ltd.’ assists buyers to carry forward their dreams and realise them actually. Knowing the importance that your apartment holds in your life, we perform as consultants as and when you need it. For any related information, you could approach us within the business hours.

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The Features of a Green Apartment in Kolkata


Green or energy saving apartments are gaining popularity among prospective buyers. This is a growing trend in India, and Kolkata is also not an exception. New age builders are implementing some result oriented methods while building eco-friendly housing projects in Rajarhat- New Town area. In fact, the Smart cities have been planned following green building norms. Let us briefly discuss the features of green apartments in New Town area:







  • Apartment design: The designs of eco-friendly apartments encourage the use of natural resources of energy like wind, rain water and solar power. Geographical location of Kolkata is such that south-east facing apartments are most suitable for the entry of sunlight and natural wind. However, it is absurd to think that all buyers can purchase south-east facing apartments. Thus, real estate builders are introducing innovative ideas for apartment design like installing skylights and multiple windows along with verandah and terrace gardens. These methods keep the internal atmosphere naturally cool.


  • Availability of open space: Most of the housing apartments in New Town include open spaces like landscaped gardens and playing areas for children. Some even have rooftop gardens. We know that plants help keep the atmosphere naturally cool. They give shade and thus keep out the sunlight from reaching the ground thereby keeping the temperature of the ground cooler than the surrounding atmosphere. In addition, open spaces let the wind to blow freely.  


  • Garden areas: We have all read in our biology textbook that trees, plants and grasses take in carbon dioxide and reduce the green house effect. The process of transpiration also helps keep the atmosphere naturally cool. Thus, the inclusion of garden areas can keep the temperature of the surroundings below normal.

    According to the norms set by the central and state government, there should be a certain extent of greenery within and outside the housing apartments built in the Smart cities of New Town and Rajarhat. The real estate builders are following the guidelines in toto thereby offering the owners to maintain a healthy lifestyle along with reducing their carbon footprint.


  • Save energy: Green apartments help save in energy and impact your energy bill significantly. They reduce the energy consumption by incorporating methods that encourage the use of renewable energy resources. Apart from solar water heaters and solar batteries, an increased usage of CFL and LED lights can help in saving lots of energy. 

    New age builders like ‘Realtech Nirman’ are encouraging buyers to install energy saving electrical equipment in their apartments. High energy consuming equipment like Air Conditioners and refrigerators should be bought after verifying the Star Rating.  


  • Use products that are environment-friendly: Apart from building apartments following green norms, it is the onus of the buyers to keep the surroundings more eco-friendly. Thus, the state government encourages people to use paper made carry bags or recycled plastic bags. The success of green apartments depends on the combined efforts of the homeowners and the government. 

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Why are Young Women Opting to Buy Apartments in Kolkata?

The city of Kolkata is renowned for its rich culture. The name itself is synonymous with the fields of art, theatre, music, painting, dance and good movies. It is a common idea that cultured people reside in this city. Given all these reasons, women prefer to stay in Kolkata. Young female professionals are investing in the apartments built in Kolkata. They are buying apartments built near the IT zone of Kolkata. 

Safety: The young women are selecting Kolkata as their residence as they feel safer here than cities like New Delhi or Bengaluru. What encourages young women to buy apartments in Kolkata is a safe neighbourhood. They prefer to buy an apartment where upscale, educated people stay so that being alone (if they are) would not be an issue! A good neighbourhood also ensures that people will be more accessible for help (when needed)!

Affordability: Compared to other cities, the price of real estate properties are lower and hence, the apartments are more affordable. Top-notch 2 BHK flats for sale in Kolkata are available for Rs 15 Lakhs as well! The square feet area of a 2 BHK apartment is quite enough for a single woman to stay cosily. Compared to this, the average price of a 2 BHK apartment in Noida and Pune starts from Rs 23 Lakhs onwards. 

Affordable apartments are being built by reputed real estate builders in Kolkata giving a push to the agenda of the national government. The state government of West Bengal is also keen in developing affordable apartments. The state government is encouraging public-private partnership for the construction of affordable housings.  
  

Proximity to IT Zone: In the past 5 years some satellite townships have been developed near Kolkata. Take for example the Rajarhat and New Town satellite townships which are already showing signs of the immense potential of growth in the likeness of Noida, Gurugram and Ghaziabad surrounding the national capital region of Delhi. Rajarhat and New Town have made their names in the list of Smart Cities in India. Young women, especially the IT professionals are keen to buy flats in Rajarhat or New Town because of its proximity to the SEZ areas of Eco Space and Unitech. Apart from that, Rajarhat and New Town are located very near to the IT Zone of Salt Lake Sector-5 area. It takes hardly half an hour to reach the office.  

Good Amenities: The buyers of real estate properties have no inhibition in paying extra money for the amenities. With many young women professionals earning good salaries, they are buying apartments having a number of amenities. Certainly, the demand for such apartments with amenities are increasing. Seeing the craze, the real estate developers are adding them with their housing projects. For example, the amenities that are popular with the buyers are landscaped gardens, swimming pool, gym and club house. Apart from these secondary amenities, the builders are including primary amenities like 24*7 power supply, security installations, fire security, provisions of car parking and community hall to take care of the comfort of apartment owners.    

Public Infrastructure: The quality of public infrastructure has been improving in Kolkata. The conditions of roadways and highways are improving. After the commencement of E-W Metro Rail, Howrah (one of the primary business districts of Kolkata) will be connected with the Salt Lake and Rajarhat-New Town areas of Kolkata. It will help facilitate the movement across the city and reduce the time significantly. The city is well-connected with roads, flyovers and bypass roads. 

The aforementioned reasons influence the decision of young women to buy apartments in Kolkata. If someone is waiting for the opportune time to invest in the real estate properties of Kolkata, it is now! 

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The Influence of Social-Media on the Real Estate World of Kolkata

Social media has influenced every aspect of our life and the world of real estate is not an exception. The real estate industry of Kolkata is exploring the benefits of social-media mostly for marketing and promotional purposes. Based on the real estate statistics for the year 2016, we have prepared a list of the top picks!

  • 91% of real estate companies are using social media in one way or the other: Based on the global trend, around 91% realtors are using social-media and exploring its marketing tools.
      
  • 9% of realtors are marketing their listings via social-media: The digital marketing experts wonder to see such a low percentage given this being one of the most affordable means of promoting the real estate properties developed by the builders. They suggest that the builders who maintain their social-media profiles should run some tests and share the property listings on their personal pages.

  • 80% of home buyers search online: The new generation home buyers of Kolkata are following this global trend. They are searching online to book their flats in Kolkata.

  • 83% of home buyers watch images of real estate properties, online: The social-media is encouraging the visual culture. The buyers are taking virtual tours of apartments via quality images of real estate properties posted on popular social-media platforms. Herein, the images posted on the business pages (created on FaceBook) are producing good results.

  • 52% of prospective buyers use their iPhones to make online searches for properties: This trend points towards the fact that the home buyers are making searches online while on the run!  

The Rise of Social-Media in the World of Real Estate

With every passing day, the world of digital media is growing and it has claimed an indisputable position for itself. Every single day, billions of new users are adding with the social-media platforms like Twitter, Facebook, LinkedIn, Instagram and Google+. All these channels could be effectively used for promotional and marketing activities and to tap the prospective customers. This is a huge opportunity for the world of real estate in Kolkata. The means are simple! For example, a Kolkata real estate company can post attractive 3-D images of its housing properties on social-media along with catchy lines. Instagram could be one of the most result oriented social-media account for this purpose. Prospective buyers make searches on this platform for gathering information on trendy home designs and architectural styles. This could be one of the most affordable means of highlighting real estate properties before a vast pool of buyers.



Social-Media is Helping in the Development of Inbound Marketing

Inbound marketing has replaced the old school of outbound marketing. Rather than waiting for the customers to contact you, why not you catch their attention via some amazing social-media contents? Let them initiate a conversation with the conviction that only you could materialise their dreams into reality. Share photos, videos and blog contents on social-media to ignite their curiosity which will lead them to ultimately share their requirements with you.

The purpose of social-media has expanded to the fields of customer acquaintance, making connections with them, staying relevant to their requirements and maintaining brand awareness ultimately leading to customer acquisition. You can also use social-media platforms for customer engagement.

Some new generation builders are exploring this platform for marketing purpose. In fact, marketers see this platform as an essential element of their marketing & branding strategy. Companies like ‘Realtech Nirman Pvt. Ltd.’ has already made a vivid social media presence of their brand.


Realtech Nirman social profiles:









Social media is changing the world of branding & intelligent marketers have already started with success sail in this glory-path!

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How are Mobile Devices Helping in Residential Property Search?

A single technology that has brought the biggest change in our lives is the mobile technology. It has equipped us with the flexibility to complete a task at our convenience. In the world of real estate, mobile technology has made the property search process, easier. In addition, the technology has simplified the processes for booking mechanism, modules for the site visit, custom feeds and GPS enabled services.

The Advantages of Real Estate Property Mobile Apps:-


  • Detailed Location Information: The process of house search holds immense importance for the home buyers. Therefore, the mobile apps that offer the exact information of the geographical location of a site, proves very vital. Some even guide the buyers on how to reach the site. GPS enabled apps guide the users with exact maps so that they could easily reach the site where the ongoing housing projects are located. 

  • Close Proximity to the User: Mobile apps help to keep a strong communication between the buyer and the builder house. While on run, one can place the query form before the company. Over the online chat service, the company representative and the buyer can discuss the financial details. As all the communication takes place over the internet, this medium is also cost-effective. 

  • Offers Updated Information: The value of updated information regarding a real estate property is very high. The mobile apps help the home buyers to get all requisite information regarding the real estate property. For an example, one can take a look at the gallery of images to pick the best apartment design.

  • Enhanced Productivity: One of the primary aims of creating a real estate mobile app is to increase the productivity of company’s ad campaign. Some apps offer a realistic view of the property. Some are more user-friendly than others. Both the features actually offer a thrust to the ad campaign run by the company. Better the app features, more people will enquire about the apartment projects thereby raising the chances of business.


A leading real estate company in Kolkata, the 'Realtech Nirman Pvt. Ltd.' has also launched its mobile app. It will help you search for your dream apartment in Kolkata's Rajarhat and New Town area.

Mobile Device Usage in Residential Property Searching


Features of Realtech Mobile App:

  • Information about upcoming housing projects: You might be one of the many satisfied homeowners of our completed projects! Hence, some of your friends might want to book an apartment with Realtech Nirman. You can suggest them to look into the list of upcoming housing projects in our company app. 

  • Information on latest events and news: After installing the Realtech Nirman app, you can easily get hold of the news and events related to the housing projects built under our banner.

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Know Why Kolkata Real Estate Market is Thriving?

Kolkata real estate market is growing because of many positive factors. Let us analyse the factors in brief:

Growing Realty Market of Kolkata

Given the population pressure and lack of the vacant lands in the central parts of Kolkata, prestigious housing projects are coming up in the city suburbs. Multinational organisations are investing in upcoming residential projects. In all, Kolkata real estate industry is growing but the region that is attracting the biggest growth is the eastern part.

Expanding Eastern Regions of Kolkata

The eastern part of the city is rapidly growing thanks to the state government’s decision to develop a green city in the area. Newtown and Rajarhat are growing as a smart and a green city, simultaneously. Given the thrust, buyers are investing in apartments in Rajarhat. The experts of real estate property in Kolkata are in the opinion that in near future (within 3 to 5 years), investors can expect a 5 to 15% rise in the capital valuation of a residential property.

Positive Response from the Government

West Bengal government has created the model of cross-subsidy to encourage more builders to invest into the residential projects in Kolkata. Such an initiative has been undertaken by the government to encourage the development of affordable housing projects.


Advent of Luxury Housing Projects in Kolkata

Given the positive thrust, even the number of luxury housing projects are growing. In fact, now, the top real estate builders in Kolkata are developing such housing projects that have all the features of being luxury apartments without being harsh on pockets. Take for example, the ‘Realtech Nirman’ built ‘Curiocity’ housing project in Rajarhat where the buyers can purchase luxury apartments at affordable prices.

The Game Changer PPP Model

The West Bengal government is following the PPP or Public-Private Partnership model to develop new real estate properties not only in Kolkata but also in rest of the smaller cities of West Bengal.  

Green Certification for the Residential Projects
  
The government is awarding green certifications to the residential buildings that are using eco-friendly building materials and renewable energy resources like solar energy to fulfil the common electricity requirements of the building. The top real estate builders in Kolkata are playing important roles in order to help the government achieve this objective.

‘Realtech Nirman Pvt. Ltd.’ has ensured that landscaped gardens should remain an integral part of each of its housing project. Some housing enclaves also include swimming pools that help keep a cleaner environment. 
   
At present, more projects are upcoming and the graph of sale is rising continuously. If somebody wants to invest into the Kolkata real estate then this is the right time. Do a smart selection of the property, wait for the prices to rise and sell them at the opportune moment. 

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Great News For The Buyers Of Affordable Housing In 2017

Of late, the government is undertaking corrective initiatives to promote the agenda of ‘ Housing for All by 2022’. Over the last few years, the price ranges of flats in Kolkata, New Delhi, the NCR region, Pune, Mumbai, Bengaluru and Chennai were out of the reach of the medium-income buyers. After the declaration of the Union Budget 2017-2018, there is a renewed effort to take up the cause of affordable housing for all. However, the stage for this was set long before the proclamation of Union Budget. Some eminent real estate builders were already developing affordable housing projects in the metropolitan and tier-II cities.

More and more affordable housing projects:-  The current economic phase that India is going through restricts the buyers to be experimental with their budget. The real estate industry experts opine that developers should focus on affordable housing projects rather than be experimental with luxury apartments. The top real estate builders in Kolkata, Delhi and NCR regions have ventured into the affordable housing industry.

The good news is that the buyers are getting more choices to select their desired apartments. To make the housing projects more attractive, the developers are incorporating modern amenities with them. Gone are the days when the only concern would be the quality of the housing projects. Keeping pace with the green norms, the housing projects include landscaped garden areas and water bodies.




Many housing projects are partially self-reliant like those that include the gyms, club houses, swimming pools, spaces for nature walk and children’s playing arena. Such projects were built in the past too. The new thing is that these housing projects are developed keeping in mind the budget limits of the middle-income buyers.
   
Easy funding:- The new year has brought back the smile on the faces of the home loan borrowers. Big banking institutes like the SBI has cut-off its home loan rate, sharply. Recently, SBI has reduced its MCLR or the Marginal Costs of Funds Based Lending Rates. The economic experts give credit to demonetisation for which the deposits got more money. This had compelled the bankers to slash down the lending and deposit rates.
      
Flexible FDI norms:- The closing down of the FIPB and e-processing of the FDI applications are the precursor to future reforms of the policy. In future, greater FDI funds into the sector of the real estate would promote more affordable housing projects.

The prospective buyers of real estate in India who belong to the middle-income group have now held the position of power to put their demands in the forefront. The real estate developers are leaving no chance to woo them. The condition is  favourable for the buyers and more opportunities are there to be explored.

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The World of Real Estate is Getting Cooler in Kolkata

The world of real estate was never this cooler and the Indian buyers are leaving no chance to explore it. The emergence of real estate online portals has made the process of house hunting much easier. Search for flats in Kolkata at these online property portals and select your desired one with just a ‘click’. It is that easy! Going by the trend, a real estate company in Kolkata namely the ‘Realtech Nirman Pvt. Ltd.’ has launched its own mobile app. Such trends are emerging keeping in mind the user requirements. A busy life calls for shortcut methods.

Here are a few of the changing trends that are making the real estate industry cooler in Kolkata:

1. Personalised services:- The young breed of home buyers are very much tech savvy. The computer programming experts are developing mobile apps that cater to the personal requirements of the buyers. 

The banking institutes are modifying its working style. The institutes understand that if they work at their own pace, they would not survive the jet-speed digital world. Be it the KYC completion formalities or services related with accounts, digitisation is helping people to complete their loan formalities easily. The banks are making efforts to survive in this digital revolution by placing technology at the forefront.

2. The technically evolving real estate customers:- The customers are getting more tech-savvy. They do not have the time to physically go and search for their desired real estate properties. They mostly prefer an online platform that is easy to use and is flexible.


Many online real estate platforms present the information related to home loans. Such information act as added bonanza for the prospective buyers. More and more platforms are reducing the time for the closure of the transaction. This is making them faster.       







3. Smart tools:- The smart tools are enabled by some of the online real estate platforms. Such tools enable the search, shortlisting and completion of the booking process. When you visit the offices of some top real estate builders in Kolkata, you get the opportunity to look into the state-of-the-art virtual devices. These hi-tech devices let you take a closer look of the apartments. You will feel as if you were visiting the sites physically.

4. Implementation of AR technology:- Get the power of directing a camera in a certain direction to receive the actual sense of the property. This feature is enabled through the AR (Augmented Reality) technology. Some prominent online property portals have added this feature with their site/ mobile app. 

The prospective buyers of real estate properties in Kolkata have never before got the help of such a huge variety of technically advanced tools. They are exploiting the tools to complete the best deals. After all, the matter of buying a residential real estate property is one of the most serious decisions and the smart tools are simplifying the process.

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